SaveOnePiece.com wrote: "4Kids Entertainment, Inc. (NYSE: KDE - News) today announced the formation of a new subsidiary, 4sight licensing solutions, inc., to specialize in the marketing and licensing of brands geared primarily to adults, teens and "tweens."
Headquartered in 4Kids Entertainment's New York offices, 4sight licensing solutions will focus on brand building through targeted licensing and promotional activities. 4sight will take the lead in the branding efforts for existing brands that 4Kids currently represents, such as the Royal Air Force, the American Kennel Club and the Cat Fanciers' Association. Additional brands will be added to the 4sight stable with the ultimate goal of becoming a leader in the licensing and brand building of properties targeting an older demographic than what 4Kids currently specializes in.
"We have built an impressive roster of captivating and successful children's entertainment properties," said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. "Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing expertise to build brand value for properties targeting an older consumer that are not necessarily media or character driven."
So... instead of horrifically butchered anime, now we are being offered moderately less butchered anime? Sweet! <---------Sarcasm.
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