Dude, you can't blame the format itself for that. The content CN was running during the Toonami block in '06 wasn't great: edited Prince of Tennis (an unfinished R1 release), 2 Pokemon shows, Wulin Warriors and MAR. In a word: ugh. The low ratings were a direct result of poor programming choices, not the Tonnami block as such.Roy Mustang (post: 1414446) wrote:Why bring back Toonami, when it failed at the end. Toonami was great back in the day but around say 2006, it was a shadow of it's former self and the ratings went to crap on it.
As evidenced by the massive growth of the fandoms of DBZ, Gundam Wing and Tenchi Muyo (to name a few success stories), which is a direct result of these shows airing on Toonami, running anime every weekday afternoon is a great way to draw in viewers and create devotees to a product. They could run Hunter x Hunter, FMA Brotherhood, Darker Than Black and re-run Eureka 7 (all w/ appropriate, reasonable edits) and over time ratings would definitely go up. They really should have snatched up Heroman as well...that show needs to be on American TV.
On a different and even more off-topic note, I don't think CN's decision to go a more non-anime route was founded solely upon an unreasonable hatred for anime, though certain execs might not love it. I think the failure of their co-productions really scared them. Big O II didn't do nearly as well as they hoped, correct me if I'm wrong; and IGPX was a total flop. Surely these things factored into their decision somewhat...but, that's no excuse for not realizing that co-pros and licensing are different birds.